Guerrillazen Fitness
Blake is a personal trainer who specializes in Posture and Alignment. Through his online coaching, he helps his clients improve their bodies so they can train without muscle imbalances and injuries.
Social Media Marketing
About The Project
Blake had built quite an impressive following before coming to us (almost 300k on YouTube). YouTube has been the primary lead source for his personal training business. After taking a year-long hiatus from YouTube to focus on working with his clients, he came to us for help editing and creating thumbnails for a batch of videos.
Youtube
- Long-Form Video Editing: Our main goal with long-form content is to keep the viewer engaged. While that is broad, it essentially means hooking the viewers, cutting unnecessary fluff, maintaining good pacing, and keeping the audience entertained. We do this by starting with a cliffhanger to reduce early drop-offs and optimize watch time. Next, we trim the video down to essential content, removing ums, ahs, repeated words, and off-topic tangents. Lastly, we enhance engagement by adding graphics as visual aids.
- Repurposing Short Form Clips: To maximize the effectiveness of the long-form video, we repurpose them for short form. This means pulling the most entertaining clips from the video and formatting it for short form. This entails cutting it up, adding subtitles, and stock footage throughout to make a snappy clip to be distributed across all short-form platforms (YT Shorts, IG Reels, TikTok, etc.)
- Thumbnail Design: Arguably the most important factor in video performance is getting your video clicked on. We crafted attention-grabbing thumbnails that complemented the video title to create intrigue and maximize click-through rates (CTR) while staying on brand.
Some Of Our Work
