PediPaw

About The Project

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PediPaw is a side project of ours that was launched in the winter of 2023. The goal of this project was to demonstrate our ability to bring a product to market while maintaining complete control over branding and marketing. To keep things concise, we will focus solely on the branding and marketing strategies implemented for this project—essentially the services we could provide for you—without delving into the intricate details of everything that went into this project.

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Branding

• Photo and Video: The photoshoot focused on highlighting the product's features and showcasing it in action. Additionally, we produced demonstration and promotional videos to illustrate the product’s ease of use and effectiveness.

• Graphic Design: We enhanced the product’s appeal by leveraging Amazon’s A+ Brand Content feature to design a visually engaging and informative product page. The design was fun, on-brand, and focused on clearly presenting the product’s unique value proposition (UVP), making it easy for potential customers to understand the benefits at a glance.

• ‍Logo Design: Our goal, as with all logos, was to create something simple yet memorable. We chose a clean paw design paired with a playful bubble font, perfectly capturing the fun nature of the brand.

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Advertising

• Influencer Partnerships: We leveraged the reach of dog influencers on social media to review and promote the paw wash mat. By partnering with them, we built credibility and expanded our audience. Our team edited their content into engaging ads, maximizing their reach.

• ‍Pay-Per-Click (PPC) Advertising: We set up targeted PPC (Pay-per-click) campaigns on Amazon to drive traffic to the product listing. By carefully researching profitable keywords we maximized ROAS (return on ad spend) and visibility.

• ‍Keyword Research and SEO: We conducted extensive keyword research to identify the terms potential customers were using to search for similar products. By incorporating these keywords into the product title, bullet points, and description, we enhanced the product’s visibility on Amazon.

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Marketing

• Product Inserts: We designed thank-you inserts to enhance customer satisfaction. These notes thanked the customer for their business, addressed common concerns, and directed customers to helpful resources we created for added support.

• ‍Listing Copy: We crafted engaging and informative product descriptions that highlighted the unique features and benefits of the dog paw wash mat. The descriptions were designed to address potential customer concerns and emphasize the product’s UVP.