Refresh Franchising
About The Project
We are an extension of the Refresh Franchise team, providing ongoing support across video editing, YouTube channel management, and thumbnail design. We also assist with email copywriting for drip campaigns, ad editing, employee training materials, and course content.
Email & SMS Marketing
Adam approached us to craft compelling email copy for his drip campaign designed to nurture leads who had enrolled in his discovery course. Our strategy focused on addressing unanswered questions and key pain points that the course didn’t fully cover while keeping prospects engaged and moving through the sales pipeline. To maximize open rates, we crafted subject lines that sparked curiosity and intrigue, ensuring each email stood out in a crowded inbox.
Video Advertising
We collaborated with Adam to edit a YouTube ad focused on increasing brand awareness for their franchise. The objective was not only to enhance visibility but also to attract new franchisee applications.
Video Production
We collaborated with Adam to edit a YouTube ad focused on increasing brand awareness for their franchise. The objective was not only to enhance visibility but also to attract new franchisee applications.
YouTube
- Video Editing: The editing process for both the podcast and long-form videos followed a similar structure. We started by creating an engaging intro to hook viewers, then synchronized and enhanced the audio, integrated motion graphics, and panned between different angles to maintain sharp and dynamic pacing. The key difference with the long-form videos was the removal of unnecessary fluff and adding visual aids. This involved cutting out ums, ahs, repeated words, and off-topic tangents while incorporating visual graphics to maintain viewer engagement throughout.
- Repurposing Short-Form Clips: To maximize the effectiveness of the podcast, we repurpose it for short form. This involves pulling the most entertaining clips and formatting them for short-form platforms. We cut the clips, added subtitles, and included stock footage to create snappy content for YT Shorts, IG Reels, TikTok, etc.
- Mid-Length Clips Repurposing: Most fans don't have time to watch the entire podcast, but they still want to catch the best parts. We create 3-10 minute clips from the most interesting sections, offering bite-sized content for those who prefer a quicker watch.
- Thumbnails, Titles, Descriptions, and Tags: Arguably the most important factor in video performance is getting your video found and clicked on. We craft attention-grabbing titles, eye-catching thumbnails, and SEO-optimized descriptions and tags to maximize click-through rates (CTR). We leverage every available tool to give the video the best chance of success.
- A/B Testing Thumbnails and Titles: Utilizing TubeBuddy, we create multiple versions of titles and thumbnails, continuously refining them for maximum performance. We isolate variables to determine what drives CTR changes and use this data to create CTR-optimized thumbnails and titles for future videos.
- Posting to YouTube: A key part of posting to YouTube is linking short-form content back to the long-form video, allowing viewers to easily find the full podcast. This maximizes the traffic from the short-form videos and improves the performance of the long-form content.
