Relationship Renovation
Relationship Renovation is a relationship counseling center in Tucson, AZ. They offer counseling and therapy for individuals, couples, and families, both in person and online. Their team is led by Licensed Marriage and Family Therapist Tarah Kerwin and Licensed Professional Counselor EJ Kerwin.
Social Media Marketing
About The Project
The Relationship Renovation team had grown their audio podcast to over 30,000 monthly downloads and was looking to explore video. They reached out to us for help with video production and growing on YouTube.
Studio Set Up
When RR was building their studio, they needed guidance on choosing the right cameras and setup. We helped them select a budget-friendly camera without a recording limit and decided on a multicam setup with one wide shot and two zoomed-in shots of each speaker. This allowed for a more dynamic viewing experience and provided higher-quality short-form clips by eliminating the need to zoom in during post-production.
YouTube
- Video Editing: The podcast editing process included creating an engaging intro to hook viewers, syncing and enhancing audio, integrating motion graphics, and panning between different shots to reflect who was speaking, ensuring sharp and dynamic pacing.
- Repurposing Short-Form Clips: To maximize the effectiveness of the podcast, we repurpose it for short form. This involves pulling the most entertaining clips and formatting them for short-form platforms. We cut the clips, added subtitles, and included stock footage to create snappy content for YT Shorts, IG Reels, TikTok, etc.
- Mid-Length Clips Repurposing: Most fans don't have time to watch the entire podcast, but they still want to catch the best parts. We create 3-10 minute clips from the most interesting sections, offering bite-sized content for those who prefer a quicker watch.
- Thumbnails, Titles, Descriptions, and Tags: Arguably the most important factor in video performance is getting your video found and clicked on. We craft attention-grabbing titles, eye-catching thumbnails, and SEO-optimized descriptions and tags to maximize click-through rates (CTR). We leverage every available tool to give the video the best chance of success.
- A/B Testing Thumbnails and Titles: Utilizing TubeBuddy, we create multiple versions of titles and thumbnails, continuously refining them for maximum performance. We isolate variables to determine what drives CTR changes and use this data to create CTR-optimized thumbnails and titles for future videos.
- Posting to YouTube: A key part of posting to YouTube is linking short-form content back to the long-form video, allowing viewers to easily find the full podcast. This maximizes the traffic from the short-form videos and improves the performance of the long-form content.
"Cam and Jack are incredible. They helped us transition from audio to video podcast. They are creative, punctual and professional. They are constantly evaluating the content they create and finding ways to reach a larger audience. We highly value them as members of our team!"
EJ Kerwin
Co-Founder
