Rise Modern Wellness
About The Project
RISE Modern Wellness (RMW) approached us for video editing support as they expanded to their second franchise location. To streamline their operations, we edited their video training program for all future employees. Our collaboration soon grew to include video ideation and editing for their advertising campaigns. Additionally, co-founder Garrett Ahlberg now relies on us to help grow his business podcast, aimed at attracting new franchisees and further scaling RMW to locations across the USA.
Internal Video Trainings
To enhance operational efficiency and support scaling, Garrett aimed to create a comprehensive video training course for all new employees. This course covered everything from using software and equipment to understanding company culture and selling services. Recognizing that training content can often be dull, we applied the same editing techniques used for YouTube videos to these training materials. We incorporated animations, graphics, and fast pacing to keep employees engaged and maximize information retention. Through our online videos, employees are now 85% prepared before their first in-person training shift. Previously, the training process took two weeks for new hires, but with the videos, it now only takes two days. This significant improvement in operational efficiency has enabled RISE Modern Wellness to scale from two locations to ten in less than two years!
Video Advertising
We worked hand in hand with the RMW team to develop engaging advertisements for Facebook, Instagram, and YouTube. Our process included editing footage to enhance its visual appeal and strategizing how to film the ad material. Our primary goal was to create ads that captured viewers’ attention right from the start, minimizing the chances of them clicking away or skipping the content. We focused on producing professional, concise ads that not only conveyed essential information but also strengthened brand awareness and positively shaped the brand's perception.
Audio Podcast
- Podcast Directory Setup: We guided Garrett in selecting the ideal platform for hosting his podcast, ultimately choosing Spotify for Podcasters. We also ensured that his podcast was successfully set up on all major directories, including Apple Podcasts, Spotify, and Amazon Music, to maximize its reach and accessibility.
- Audio Editing: Our audio editing process involves creating an engaging intro that hooks listeners right from the start, as well as syncing and enhancing the audio to ensure a professional sound quality.
- Posting: After finalizing the edit, we handle the uploading process to Spotify for Podcasters, ensuring that the podcast is distributed seamlessly to all major platforms. This streamlined approach allows Garrett to focus on his business while we manage the technical aspects of distribution.
