SimplyWise
SimplyWise is a receipt scanner app that digitizes and organizes your receipts, bills, invoices, and important paperwork using AI, all in one place.
Digital Advertising
About The Project
SimplyWise approached us to test whether organic and paid short-form content would work for their brand. We collaborated on various styles of UGC content, working closely to consult them on video strategy as well as editing the videos.
Digital Advertising
- Video Strategy: To enhance video performance and maximize content output, we advised filming three different hooks for each clip. This strategy allows you to generate multiple videos from a single filming session while also providing more data for analysis. Since algorithms can be unpredictable, testing these clips organically before launching any paid ad campaigns is essential. Performance can vary based on factors such as the hook or even the time of day, making it crucial to determine which content resonates best with your audience. If a video performs well organically, it’s a strong indicator of its potential success with paid promotions, making it a smart investment to boost its reach.
- Short Form Video Editing: Like with the rest of our short-form editing, the same basic principles apply: create a professional, snappy video with good pacing. The only difference here is that the main goal wasn't to maximize views but to get the viewer to take action and download the app. This means creating a strong CTA that clearly guides the viewer on the next steps and effectively communicating the app's value proposition. We wanted viewers to walk away from the video knowing exactly how SimplyWise can help them and where to find out more.
"They've helped us out along the way in terms of thinking through what will and won't work on content ... they've really felt like a partner"
Ally Fleder
Co-Founder, SimplyWise
