The Simple Touches
The Simple Touches is a social media expert and lead generation specialist who supports the growth of real estate businesses. Working directly with Realtors, owner Tamany Hall provides social media direction and coaching.
Social Media Marketing
Introduction
Tamany uses her podcast as a lead generation tool for her coaching business, attracting real estate professionals through discussions with expert guests on various industry topics. Initially a YouTube-only show, we helped her expand by setting it up on all major podcast platforms, boosting both its reach and production quality.
Social Media Marketing
- Podcast Directory Setup: The show was originally only on YouTube. We helped choose a podcast host (Spotify For Podcasters) and set up the podcast on the main directories (Apple, Spotify, Amazon, etc).
- Channel Audit: Our audit included revamping her channel banner, replacing outdated thumbnails with CTR-optimized versions, upgrading her recording software from Zoom to Riverside.fm for significantly improved production quality, and updating all titles and descriptions with SEO and CTR best practices.
- Audio/Video Editing: The podcast editing process included creating an engaging intro to hook viewers, syncing and enhancing audio, integrating motion graphics, and panning between different shots to reflect who was speaking, ensuring sharp and dynamic pacing.
- Repurposing Short-Form Clips: To maximize the effectiveness of the podcast, we repurpose it for short form. This involves pulling the most entertaining clips and formatting them for short-form platforms. We cut the clips, added subtitles, and included stock footage to create snappy content for YT Shorts, IG Reels, TikTok, etc.
- Mid-Length Clips Repurposing: Most fans don't have time to watch the entire podcast, but they still want to catch the best parts. We create 3-10 minute clips from the most interesting sections, offering bite-sized content for those who prefer a quicker watch.
- Thumbnails, Titles, Descriptions, and Tags: Arguably the most important factor in video performance is getting your video found and clicked on. We craft attention-grabbing titles, eye-catching thumbnails, and SEO-optimized descriptions and tags to maximize click-through rates (CTR). We leverage every available tool to give the video the best chance of success.
- A/B Testing Thumbnails and Titles: Utilizing TubeBuddy, we create multiple versions of titles and thumbnails, continuously refining them for maximum performance. We isolate variables to determine what drives CTR changes and use this data to create CTR-optimized thumbnails and titles for future videos.
- Posting to YouTube and Podcast Directories: To provide a fully done-for-you service, we took care of all the posting to the YouTube channel and podcast directories. Once the content was filmed, we handled everything from there.
Some Of Our Work
